Yoga Teacher Training: Getting Clients
Let’s face it, it’s hard getting more yoga clients.
In most cases, new teachers spend thousands on a yoga teacher training course, just to hope someone shows up for your classes.
Or, you get some jobs teaching yoga, and you end up running to 10 different studios a week for $30 per class.
You’ll spend more on petrol.
Most yoga teachers have been there, our trainers sure have.
But, it doesn’t have to be like that.
Here are our top 5 tips on getting more yoga clients (that actually work).
Use Social Media
Facebook. Instagram. LinkedIn. Twitter. Website. Youtube.
If you’re a yoga teacher you should be on at least two of these platforms as your brand.
The more the better.
They help you connect with your current following and also new clients.
Provide value to people through sharing helpful hints and tips.
Think about what you would like to see if you were following your yoga teacher.
On a side note, it’s good to keep your business and personal social media life separate to an extent, to keep your brand consistency.
Think about what you want your brand to be and how you want to be perceived.
Simple things such as colours and font can influence how people will perceive you.
Think about the value you are bringing to people and why people will come to you over someone else? Build a brand around that and don’t undervalue yourself or your brand.
Remember to consider the intellectual property rights when creating your brand.
This is important if you are engaging others and when using other peoples content (e.g. photos or memes on Instagram).
Build a Network
Humans are social animals and emotional beings by nature.
Get to know others in the industry and similar industries who can help you get started.
Build connections with students by getting to know them and don’t just try to sell things to them.
If you have value in your ability to teach yoga, people will ask about it, or you can bring it up indirectly.
From there, you can start to build a relationship.
This could lead to them coming in for a class or even a private yoga session.
It’s not as easy as following the above steps and magically having a bigger yoga business or client base.
You need to know what you are doing back to front.
Yoga is becoming more competitive with more people offering similar services, and more so, different services.
That breaks up the market even more!
So you have to provide good service, consistently.
This is the approach we take on maintaining our good service and having a 5 star yoga studio.
Rome wasn’t built in a day.
If you want to get new clients you need to be consistent with the way you teach yoga, and more importantly, the way you brand yourself.
People will gradually learn who you are and what your brand is.
Be productive and proactive, but don’t be too pushy.
Once a seed is planted, it grows.
Here is a link to our top 5 tips on teaching private yoga sessions.